Privacy Policy

This Privacy Policy explains how Pair Education Limited ("we," "us," or "our"), a company registered at 2nd Floor, 46-46a High Street, Olney, Buckinghamshire, England, MK46 4BE, collects, uses, stores, and protects your personal data when you visit our website or interact with our educational consulting services. We are committed to transparency and safeguarding the personal information of all visitors and clients.

Pair Education Limited provides strategic consulting and paired learning solutions for independent schools across Canada. This policy applies to all data collected through our website, contact forms, email communications, and any advertising or analytics technologies deployed on our pages.

For any questions regarding this policy or your personal data, please contact us at [email protected].

1. Cookie Categories

We use cookies and similar tracking technologies on our website. Cookies are small text files placed on your device that help us provide and improve our services. We classify our cookies into three distinct categories:

2. Marketing Cookies: Detailed Disclosures

3. Consent Requirements

Our cookie consent banner appears when you first visit our website and offers three options: "Accept All," "Reject Non-Essential," and "Manage Preferences." The banner does not block content and is designed to be non-intrusive while still clearly communicating your choices.

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Marketing and analytics cookies are not activated until you explicitly accept them. If you dismiss the banner without making a choice, or click "Reject Non-Essential," only essential cookies will be active on your device. Your consent choice is stored in your browser's local storage for 12 months.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

• Google LLC: Cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
• Meta Platforms, Inc.: Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5. Lead Forms and Contact Requests

When you submit a contact form, request a consultation, or register interest in our educational consulting services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message describing your school's needs.

Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

6. Google Services and Advertising

This website uses the following Google services:

Google's advertising products are governed by: https://policies.google.com/technologies/ads

7. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, consultation requests)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full. Pair Education Limited provides educational consulting services exclusively, focused on helping independent schools in Canada improve their enrollment and retention strategies.

9. Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised by Pair Education Limited. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website. Every page accurately describes our strategic consulting and paired learning services for educational institutions across Canada.

10. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. Our services are designed for educational institutions and their adult leadership teams, not for individual students. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

11. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. Additionally, as our services are focused on Canadian educational institutions, data may also be processed in Canada.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. Canada has been recognized by the European Commission as providing an adequate level of data protection. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

12. Your Rights Under GDPR (Articles 15-22)

If you are located in the EEA or UK, you have the following rights regarding your personal data:

• Access (Art. 15): Request a copy of data we hold about you.
• Rectification (Art. 16): Correct inaccurate or incomplete data.
• Erasure (Art. 17): Request deletion ("right to be forgotten").
• Restriction (Art. 18): Limit how we process your data.
• Portability (Art. 20): Receive your data in a structured, machine-readable format.
• Objection (Art. 21): Object to processing based on legitimate interest.
• Withdraw consent (Art. 7.3): Revoke consent at any time without penalty.

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

• EU users: https://edpb.europa.eu
• UK users: https://ico.org.uk

13. What Data We Collect

We may collect the following categories of personal and non-personal data through our website:

• Full name (provided via contact forms)
• Email address (provided via contact forms)
• Phone number (provided via contact forms)
• IP address (collected automatically)
• Browser type and version (collected automatically)
• Device type and operating system (collected automatically)
• Cookies and tracking identifiers (as described in Sections 1 and 2 above)
• Usage data including pages visited, time on site, and click paths
• Form submission content (the text of your message or inquiry)
• Conversion events such as form submissions, calls, or consultation requests

14. Legal Basis for Processing (GDPR Art. 6)

For each category of data we collect, the legal basis for processing is as follows:

15. Retention Periods

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected. Specific retention periods by data category are:

16. Policy Updates and Changes

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will notify you via a banner on our homepage a minimum of 14 days before the changes take effect.